MEDIA LITERACY

OVERVIEW

In a world increasingly populated with diverse media and messages, media literacy is essential for making informed judgments and decisions. Media literacy interventions are educational programs designed to deter harmful media effects and to harness the potential of the media for positive social change. My work in this area spans the development of field- and web-delivered interventions, evaluation of their long-term effectiveness in behavior change, and conducting a comprehensive meta-analytic review of media literacy interventions. Most recently, I initiated a conceptual framework for social media literacy. Moving beyond mass media-based approaches, the new framework centralizes the dynamic interactions among the self, the media, and the reality on social media. This work was funded by grants from the National Cancer Institute of the National Institutes of Health.

See research publications below

SOCIAL MEDIA LITERACY: A CONCEPTUAL FRAMEWORK

Cho, H., Cannon, J., Lopez, R., & Li, W. (2022). Social media literacy: A conceptual framework. New Media & Society.

TEEN SOCIAL MEDIA USES AND EFFECTS: MOTIVATIONS, MEDIATORS, AND MODERATORS

Cho, H., Li, W., Shen, L., & Cannon, J. (2019). Social media and attitude toward e-cigarette use among adolescents: Motivations, mediators and moderators. Journal of Medical Internet Research, 21, e14303

PERCEIVED EFFECTS OF SOCIAL MEDIA

Cho, H., Shen, L., & Peng, L. (2021). Examining and extending the influence of presumed influence hypothesis in social media. Media Psychology, 24, 413-435.

THE KNOWLEDGE GAP ON SOCIAL MEDIA

Li, W., & Cho, H. (2021). The knowledge gap on social media: Examining roles of engagement and networks. New Media & Society.

VISUAL CONTENT AND EFFECTS ON SOCIAL MEDIA

Cho, H., Silver, N., Na, K., Adams, D., Luong, K. T., & Song, C. (2018). Visual cancer communication content and effects on social media: An examination of #melanomasucks. Journal of Medical Internet Research, 20(9), e10501.

MECHANISMS OF MEDIA LITERACY INTERVENTION EFFECTS

Cho, H., Song, C., & Adams, D. (2020). Efficacy and mediators of a web-based media literacy intervention for indoor tanning prevention. Journal of Health Communication, 25, 105-114.

LONG-TERM OUTCOME EVALUATION OF A FIELD-BASED MEDIA LITERACY INTERVENTION

Cho, H., Yu, B., Cannon, J., & Zhu, Y. (2018). Efficacy of a media literacy intervention for indoor tanning prevention. Journal of Health Communication, 23, 643-651.

METAANALYTIC REVIEW OF MEDIA LITERACY INTERVENTION EFFECTS

Jeong, S., Cho, H., & Hwang, Y. (2012). Media literacy interventions: A meta-analytic review. Journal of Communication, 62, 454-472.